We’re excited to share we recently received a Gold Hermes Creative Award for a digital advertising campaign we ran in partnership with Lehigh University’s College of Arts and Sciences.
The campaign highlighted the college’s overarching strengths as well as the distinct advantages of their individual graduate programs.
“This campaign was built on the success of the prior year’s campaign, capitalizing on where we saw wins and expanding channels, tactics, and creative where we saw opportunities,” shared Liquid’s Vice President of Marketing, Emily Massaro. “We appreciate the Lehigh University College of Arts and Sciences team’s receptivity to everything we brought to the table! Award-winning and fun campaigns like this one are always built on that type of collaboration.”
Introducing new channels and placements that hadn’t been used in previous years, the campaign ran for multiple months across Meta Ads, LinkedIn Ads and Google Ads. Leveraging multiple channels meant developing and tailoring creative assets for a wide range of placements, from single image, carousel and story ads on social media to developing asset groups within Google Ads’ campaign types like Performance Max. Multi-channel campaigns like this one always present an exciting challenge to communicate our key messages in a unique but overall cohesive way!
This award-winning project exemplifies Liquid’s ability to combine stunning creative with digital marketing expertise into an integrated digital advertising campaign, focusing on a deep understanding of the college’s business objectives, competitive landscape, target audience, and more.
"We’re thrilled to celebrate this Gold Hermes Creative Award win with our partners at Liquid," said Robert Nichols, Director of Communications and Marketing for the college. "This recognition is a testament to the power of strategic collaboration, bold creative, and a shared vision. Together, we crafted a campaign that not only delivered results, but also truly captured the dynamic, interdisciplinary spirit of Lehigh’s graduate programs."
About Lehigh University’s College of Arts and Sciences
The College of Arts and Sciences is the beating heart of Lehigh—a dynamic space where curiosity meets impact. There, learning isn’t confined to a single discipline. Instead, students and faculty embrace the intersections of science and art, technology and humanity, tradition and progress. Through this interdisciplinary approach, they cultivate innovation, creativity, and critical thinking, fostering solutions to the world’s most pressing challenges.
Whether through cutting-edge research, internships, or real-world projects, the College of Arts and Sciences empowers students to work hard to turn ideas into impact. As Lehigh University’s largest and most connected college, they provide a transformative education, shaping forward-thinking individuals who will influence every field and every corner of the world.
About the Hermes Creative Awards
Administered and judged by the Association of Marketing and Communication Professionals (AMCP), the Hermes Creative Awards is one of the oldest and largest competitions in the creative industry. Entrants range from media conglomerates and Fortune 500 companies to freelancers with entries across publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.